Cookie Policy

Last updated: 25 June 2026

This Cookie Policy applies to the website (“Ashoo”, “we”, “us” or “our”) available at ashoo.cz (the “Website”). This Cookie Policy should be read together with our Privacy Policy.

Like most websites, our Website uses cookies. This page explains what information cookies collect, how we use that information, and why we sometimes need to store these cookies. We also explain how you can prevent cookies from being stored; however, doing so may reduce the functionality of certain features of the Website or cause parts of the Website and other resources to function improperly.

1. What Are Cookies?

Cookies are small text files containing a unique identifier that a web server places on a user's device when the user visits a website. Cookies are widely used to ensure the efficient operation of websites. Cookies are processed and stored by your browser, which sends the previously stored cookies back to the website during subsequent visits.

2. Types of Cookies We Use

We use the following categories of cookies on the Platform:

2.1. Essential Cookies

These cookies are strictly necessary for the Platform to function and cannot be disabled. They include:

• Authentication cookies – enable you to log in and maintain a secure session. Without these cookies, access to your account is not possible.
• Preference cookies – store your settings such as language and visual theme so the Platform displays as you expect on each visit.
• Security cookies – help us detect and prevent fraudulent activity, including the identification of duplicate or fake accounts, by collecting technical identifiers such as IP address, device type, browser type, and operating system. Processing is based on our legitimate interests in maintaining the security and integrity of the Platform.
• Cloudflare cookies – placed by Cloudflare, our infrastructure and security provider, to identify trusted web traffic and protect against attacks. For more information, see the Cloudflare Privacy Policy at https://www.cloudflare.com/privacypolicy/.

2.2. Analytics Cookies

We use Google Analytics to collect aggregated data on how visitors interact with the Platform. This helps us understand usage patterns, improve our services, and enhance user experience. These cookies are only placed with your consent and can be disabled by selecting “Only necessary cookies” in our cookie settings.

Google Analytics may involve the transfer of personal data to Google entities outside the EEA, including the United States. Where such transfers occur, they are carried out using an applicable GDPR transfer mechanism, such as the EU-US Data Privacy Framework where available, Standard Contractual Clauses, and/or other safeguards required by applicable law.

3. Cookie Reference Tables

3.1. Essential and Security Cookies

3.2. Analytics Cookies (require consent)

4. Device Fingerprinting and Fraud Prevention

In addition to cookies, we collect certain technical identifiers from your device when you access the Platform, including your IP address, browser type and version, operating system, and device type. This information is used collectively as a device fingerprint.

The purpose of device fingerprinting is to detect and prevent the creation of duplicate or fake accounts, to identify fraudulent activity, and to maintain the security and integrity of the Platform. This processing is carried out on the basis of our legitimate interests (Article 6(1)(f) GDPR) in protecting the Platform and its users from abuse and fraud.

We do not use device fingerprinting for advertising or profiling purposes.

5. How Long Do We Use Cookies?

Session cookies are temporary and are deleted when you close your browser. Persistent cookies remain on your device for the period specified in the table above. You can delete persistent cookies at any time through your browser settings.

6. Your Consent

Essential and security cookies are placed without your consent, as they are strictly necessary for the Platform to function and for our legitimate security interests.

Analytics cookies are placed only with your explicit consent, which you provide through our cookie consent banner when you first visit the Platform. You may withdraw your consent at any time by deleting cookies in your browser settings, after which the Platform will ask for your consent again.

Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

7. Managing and Disabling Cookies

You can manage or disable cookies at any time through your browser settings. Most browsers allow you to block or delete cookies entirely, or manage them on a site-by-site basis. Please note that disabling cookies may affect the functionality of the Platform and certain features may not work as expected.

8. Third-Party Cookies

Some cookies on the Platform are placed by third parties. We do not control how these third parties use the information collected through their cookies. Please refer to the relevant third-party privacy policies for more information.

9. Updates to This Cookie Policy

We may update this Cookie Policy at any time. Where changes are material, we will notify you through the cookie consent banner or by email. The date of the most recent update is shown at the top of this page.

10. More Information

If you are uncertain whether cookies are necessary for your use, we advise keeping them enabled to ensure full site functionality. For further assistance, please contact us at [email protected].